Customer Intelligence
Have you ever wondered why some customers walk into your store or call your sales representatives but they walk out empty handed without buying any products or services?
Despite the fact that no sales have been entered into the store cash register or the organization’s CRM system, data from these potential customers can be collected and used along with data from customers who have purchased products and services. Once this data is processed and transformed to comprehensible information our consultants can offer solutions for driving future sales.
Service-based Relationships
We use sophisticated Customer Intelligence (CI) techniques such as Speech Analytics, Customer Satisfaction and Market research surveys, and Click Tracking to collect and process internal customer data and external customer data.
As Sean Kelly states in “Customer intelligence: From data to dialogue”, the notion that customers’ behavior is totally predictable and driven exclusively by price, quality, and convenience is for the past. In today’s world customers “are not bound by price-based value propositions”, but by the systemization of “highly flexible service-based relationships”. At Tredex Solutions, we have embraced this radical view and have integrated it into our CI solutions.